Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution. Quality is exactly what this artist consistently produces. Alex Aff is a POISED talent Hailing from Durham, North Carolina currently based in charlotte. Alex communicates with a laidback everyman style that has an authentic effect in hip hop spaces. as a self-taught producer, he has managed to create a soulfuL soundscape that ALLOWS his thicK cadence TO Effortlessly PIERCE THROUGH THE music into the conscious of the listener. his lyrics are as profound and powerful as they are easy to comprehend. his rap style is more converstational as it has evolved over the years. alex is an artist full of wisdom and experience so his trials and tribulations are injected into his music in such a potent manner that gives listeners a deep look into the psyche of a dedicated creative that has lived a volatile lifestyle.
in may of 2013, his journey began when he released his debut album entitled ‘Who knows who cares.’ since then he has released over 10 projects that serves as the foundation for his brand, giving new potential listeners more than enough material to discover as well as established trust with his longtime listeners. in october of 2015 he executed his first headlining show in chapel hill, and since then has organized multiple headlining shows throughout the triangle area and beyond. gracing the stage on many occasions in a decade has helped Alex craft a charismatic live performance that exudes the same confidence and enthusiam that you hear when you press play on one of his audio recordings.
alex’s catalogue of music continues to grow due to his relentless consistency driven by his message of self awareness and passion. he is an artist who refuses to falter, and his dedication has attracted a global audience. alex is getting better and wiser as each day passes, and there is no limit to what this artist is capable of accomplishing.
