Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution. Quality is exactly what this artist consistently produces. Alex Aff is an upcoming talent Hailing from Durham, North Carolina currently based in charlotte. Alex communicates in an everyday man style that has a uniquely authentic effect in the hip hop space. as a self-taught producer, he has managed to create a soulfully driven soundscape that lets his thick, airy cadence comfortably sit in the instrumental’s perfect pocket. his easy going charisma coupled with thought-provoking lyrics is the base that becomes the muse for his creativity. his journey began in 2013 when he released his first body of work entitled ‘Who knows who cares.’ since then he has released multiple projects and SUCCESSFULLY organized and executed his own headlining shows.

alex’s catalogue of music continues to expand due to his relentless consistency. driven by his message of self awareness and passion, his social make-up is geared towards human nature mainly to deMYTHOLOGIZE his journey in the hip hop world